marketing
Hello Alice
Hello Alice supports small business owners—particularly women, people of color, veterans, and the LGBTQ+ community—through funding, education, and community-building tools. I led the design of key brand and marketing assets, including a MARCOM homepage redesign, campaign landing pages, art-directed illustrations, enterprise event collateral, app launch graphics, credit card visuals, social media content, newsletters, and email marketing.
Barneys New York
Barneys New York's marketing blended bold creativity with luxury, from iconic ad campaigns and window displays to exclusive designer collaborations. It offered VIP events, personalized shopping, and editorial-style digital content that cemented its status as a fashion trendsetter. I contributed by designing print ads for major publications like the New York Times, New York Post, and Chicago Tribune, along with in-store signage across flagship, co-op, and outlet locations nationwide.