website and landing pages
Here is a compilation of work I completed at Hello Alice, encompassing partner landing pages, MARCOM redesign, and credit card page redesign
Updated Marcom Hero Banner
A new iteration of the Hello Alice Marcom homepage now features a redesigned banner at the top promoting the company’s new credit card. The CTA button directs users to the updated Hello Alice x Mastercard landing page, where they can learn more about the perks of applying for the card. From there, users can proceed to apply directly through the landing page.
Updated Credit Card Landing Page
This is the refreshed landing page featuring updated hero graphics to highlight the new $200 LTO offer. I collaborated closely with key stakeholders from both Hello Alice and Mastercard to revise the language across the page and update the credit card visuals displayed throughout. While I aimed to align the layout with our updated design system introduced in the Marcom page, Mastercard preferred to maintain the original layout, resulting in a different grid structure.
New Strive City Landing Page Design
I was responsible for designing a new landing page for the Mastercard Strive initiative. In collaboration with stakeholders, I helped craft the page's content, conducted photo research, and oversaw the illustration process to ensure everything aligned with Hello Alice’s branding. The Mastercard Strive program, managed by Hello Alice, provides an online platform for self-identified Black-owned small businesses in cities such as Atlanta, Birmingham, Dayton, Los Angeles, New Orleans, New York, St. Louis, and Washington D.C.
The landing page offers users insight into the program and updates on upcoming Strive events.
